Channeling the mid point between classic country, future pop, and modern rap production, country music’s newest duo 17 Memphis brings their own unique sound to the crossover genre game with one specific goal: to break rules. With sounds similar to peers Sam Hunt and Florida Georgia Line, 17 Memphis brings a fresh aesthetic to country music that fans have yet to experience listening to mainstream country radio.

Felix Snow and Chelsea Todd, the voices behind 17 Memphis, maybe new to Nashville but neither is new to the music scene. Both consider the group a natural progression from their pop collaborations. Snow, originally from Connecticut, is an award-winning platinum producer who grew up influenced by The Grateful Dead and The Beach Boys. His most recent work includes the multi-platinum single “Gold” by Kiiara, and has also written and produced for Young Thug, Lil Uzi Vert, and Katy Perry. Todd, a small-town girl from Texas, grew up singing Patsy Cline but later transformed her sound while creating her pop project, TYSM, with his label EFFESS Records.

A cross country road trip and a stop in Tennessee became the inspiration to kickstart the duo’s country endeavor. A fresh acoustic guitar and a Memphis hotel room would become the breeding ground of the first song written as a duo, the inspiration behind their unique name, and the beginning of a romantic relationship between the two.

17 Memphis has released four songs off their project so far; one of their most recent, “Honey Jack”, has received more than 450K streams on Spotify. “Leather and Levi’s” was co-written by Nashville alum and member of country rock-group Cadillac Three, Neil Mason. The duo’s most recent releases, “Lonely Off These Lips” and “Backseat Lovin” both feature a sound described by Billboard Magazine as “if Lady Antebellum set up shop in an Atlanta rap studio for a week.”